Know something about them that nobody else does.

Every team writing to that company pulled the same record from the same databases, so every message reads like the last one. GTM Recon puts one true thing about each company on your list in your team's hands before anyone reaches out, a thing that isn't written down anywhere. You stand out because you know it. It lands because it's about them. And your outreach goes to the companies worth engaging.

Price your list What GTM Recon is

If we can't hit your number on the list you have, we say so before you pay.

The same tire shop. Two first lines.

Written from the database

Hi Larry, I came across Summit Tire & Auto and noticed you're in the automotive services space. We help shops like yours improve the customer experience. Do you have fifteen minutes this week?

Written from recon

Larry, your customers wait on their cars in a lobby with nothing in it to eat, and the Sonic down the street gets that money. A stocked machine costs you nothing. Afternoons look quiet over there, so I'll come by around two if that works.

What changes when your team knows one true thing.

GTM Recon completes the record of each business on your list with the facts you want to know, and nothing is sold to the business. It's done on demand, and it's your facts, for you alone. The record you started with comes back finished.

Who you engage

The companies that already have the thing, or already buy it from somebody else, stop getting the message written for someone who doesn't. The ones nobody can reach stop getting a sequence at all. What's left is the part of the list that could plausibly say yes, and that's where the hundred a day go.
How you open

The first line is about them, and it's true, and the person reading it can tell nobody else knew it. Most of what comes back isn't a yes, and that's where the money is: the ones with the need unserved get your direct offer, the ones already buying it from somebody else get a different message timed to when that arrangement comes up, the ones still doing it by hand get a third.
Who never hears from you

The contacts who'd have said take me off your list are the rows that should never have been touched, and now they aren't. Culling a list ends one conversation. Not burning the contact keeps them reachable next quarter too.

One message to the whole list is what everybody else sends, because a database is all anybody else has. Three messages, each written for people you know one true thing about, is what your list looks like after recon. It reads like you did your homework, because you did. Route, don't filter

The companies you can't reach are telling you something.

Some segments don't answer the phone. Not at nine, not at four, not on a Tuesday. Most teams find that out after they've hired the reps and signed for the dialer.

We report it as a result, because that's what it is. A company nobody can reach is a company nobody on your team should spend a sequence on, and learning that before you staff the motion is the cheapest no you'll ever buy. The failure, run first

Everyone is working from the same data.

It doesn't matter where you pulled it. A database, a scrape, a broker, three sources merged and deduped by somebody good. The row has a name, a number, a headcount, maybe a title. So does everyone else's row for the same company, and every message that comes out of it opens the same way: I noticed you're in the space.

A database holds what a business chose to publish. The thing that decides whether they'd buy from you isn't in it. We checked that against a book of 55 businesses that sell to other businesses, scoring each on the one fact that makes a prospect of theirs unwinnable. In 48 of the 55 that fact was internal to the prospect: a renewal date in eleven of them, an incumbent vendor in six, and for the rest a state inside the business, a line already running, an installer booked out, a set of the thing already in a closet. Nothing public carries any of it. Enrichment can't reach it, because it was never written down.

If you've done this before, you know how it goes. You bought a list, or built one. You worked it, or paid someone to. Some never picked up, at any hour. Of the ones who did, most didn't need what you sell, or already had it from somebody else. And nothing you were handed afterwards said which was which, so the next list would have gone the same way.

Pulling a company out of a database doesn't make it a prospect. It makes it a row.

That list isn't one list. It's three.

Take 156 med spas, which is a real list we looked at recently.

18of 156

Already answered it in public

They'd said it on their own site. Every message into that group is spent proving you didn't look. That's 12% of the list.

49of 156

Said enough to guess at

You'd walk in already knowing roughly what you'll hear. Those are the best conversations on the whole list, 31% of it, and your team never gets to have them, because they arrive looking identical to everything else.

86of 156

Published nothing at all

For those, no lookup, no vendor and no amount of scraping produces the answer. The only way to know is to go and find out.

Your list says none of this. It's 156 rows that look the same, so your team works them the same, because that's the only information anybody handed them.

What outreach costs when nobody knew anything first.

Before Streta existed we had 4,332 recorded cold calls from 21 campaigns, placed by people who sell calling for a living, on lists nobody had looked into first. Recordings over-represent the calls somebody picked up, so these numbers say nothing about connect rates. They say what happens once a person answers, which is the part a connect rate hides. The campaigns aren't named and the people on them aren't either; the shape is what matters, and it repeats.

92%
of the 2,836 conversations that reached a person ended unreceptive: not interested, a brush-off, or take me off your list. That isn't a rejection rate. It's the product of the campaign.
40
unreceptive conversations for every meeting booked. Forty times out of forty-one, a person picked up, was interrupted, and formed a slightly worse opinion of the company that called.
3.8
contacts asked never to be called again for every one that booked. Not a no you revisit next quarter. A row that is dead across every campaign after this one, and was paid for twice before it died.
$6k to $10k
a month is what those motions cost the buyer, dialer and callers and list included, to produce forty unreceptive conversations for every meeting on the calendar. Divide it by your own meetings a month and you have what each conversation that went nowhere cost. It's the number that never appears on a dialer report.

The removal count is a floor. In the one campaign with transcripts, four people said take me off your list. One was logged that way. The other three went in as not interested or bad data, which means they're still on the list and will be called again, and a second call to somebody who already said stop is how irritation becomes a complaint.

The connect rate wasn't the problem either. One campaign we audited logged 95,950 outbound calls in eight weeks, 4,911 of them connects, and booked 13 leads. The audit's own conclusion was that the connect rate was healthy and the callers were fine. The list was 4,582 rows, and the callable, on-profile part of it was a few hundred. Everything else was a mechanical engineer, a koi pond builder, a wedding planner, a retiree, each of them interrupted to be told about something they'd never buy.

You don't have to take our word for it.

The people who study cold calling have published their own numbers, and they describe the same thing: a list that was worked before anyone knew what was on it.

55%
of cold dials were never answered, and another 17% rang dead numbers. Fifty agents, 6,264 calls, a list nobody had worked before. Add the two and seven dials in ten reached nobody at all. Baylor University, Keller Center, 2012
142
dials for one appointment, across 6,220,737 outbound dials one agency placed for its clients in 2025. Its connect rate sat between 6.16% and 6.73% every month of the year, which the agency itself puts down to list quality and dialing strategy more than to the rep. Abstrakt Marketing Group, 2025 data
4.6%
of conversations booked a meeting, across 175,000 dials logged through 2025. About one dial in ten connected to begin with, and a little over half of those became a conversation at all. Belkins, 2025 data study

None of that is a message problem, and it isn't a rep problem. Every one of those dials was placed before anybody knew whether the number worked, whether a person answers it, or whether the business had any reason to take the call. That is the part that can be established first, and it's the only part that was ever fixable.

Some of those dials cost more than a dial. Nobody asks to be taken off the list after a message that was relevant to them. They say no, or not now, and they stay a contact. "Take me off your list" comes from the row that should never have been touched: the bakery on a list of medical practices, the shop that already has the thing. A bad row doesn't stop at one bad call. Some share of bad rows cost you the contact for good, across every campaign after this one.

Dials are the number that makes it feel like progress is happening.

Where it sits.

Between the list and the outreach. You build or buy the list the way you already do, and enrich it with whatever you already run. Before a sequence starts or a rep picks up the phone, GTM Recon goes and establishes the thing none of that could, and what comes back lands on the list you already have. Your team and your tools work from it without changing anything else.

What you don't get is a meeting. Nobody gets sold to and nothing gets pitched. We don't run your outreach either. You do, or whoever you already use does. What changes is what they're handed, and you decide who to engage and how. This is the step before all of that, and it decides who the rest of it goes to and what it opens with.

The thing worth knowing is always the same shape.

Is the need already served?

A clinic that already offers the thing you sell is a different conversation from one that doesn't, and one of the two isn't a conversation at all. The website won't settle it. Plenty of clinics offer it and never say so, and plenty say so and stopped doing it last year.

Who's already inside?

A dealership running somebody else's answering system is a displacement sale with a renewal date attached. A dealership still routing every call by hand is a different pitch entirely. Same list, two motions, and nothing on the row tells you which one you're in.

Is the thing your offer needs even there?

A tire shop with a waiting room and no machine in it is a placement. A quick-lube with no waiting room isn't, whatever the category says, and the category is all your list knows.

Have they already renewed, or are they still shopping?

An agent already knows the month. What they don't know is whether that business signed last week or is still taking quotes, and those are two different calls. One is next year's conversation. The other is this week's. Nobody publishes which.

You pay for the matches.

$2,530

a month, for 100 matches a day

$1,500 once, to set up

Not per row on your list, and not per call. Per match: a company that gave a definitive answer to your question, and the answer is the one you were looking for. One rate, the same at a hundred a day and at three hundred, because the two hundredth match is the same work as the first. It starts with $1,500 once to set the mission up, and after that it's the monthly rate and nothing else.

Everything else comes with them at no charge. A definitive answer that doesn't match your objective is a valid result, and so is a company we got no definitive answer from, whatever the reason. They're worth knowing, so they come back with the matches, and they don't count toward what you're paying for.

We'll need more raw list than the number you want out, and how much more depends on your source and on how many of its companies fit your objective, rather than on us. We measure yours on a slice before either of us commits to a number.

And if we don't deliver the number, you don't pay for what didn't arrive. You're paying for matches, so matches that never showed up were never billable. If the probe says we can't hit your number at all on the list you have, we say so before you commit rather than after.

Price your list

What comes back.

Every company we complete comes back with a result and the words behind it.

The answers, per companyTwo or three things you needed to know and couldn't look up, with the words they came in.
One of three results on every companyMatches your objective, doesn't match it, or no definitive answer. The first is what you came for. The second is a valid result: they told us plainly, and it often points at a different approach. The third is intel too, because if we couldn't reach them, your callers won't either.
What to open withOne question is for your rep, not for the sort: when the place is quiet, for instance. Its answer is the first line of the next message.
Their words, under every answerA rep who doubts a result reads what was said, rather than taking our word for it. So can you.
Our reading, marked as oursWhere an answer calls for a read ("afternoons are dead" becomes a window), it's marked as ours and kept apart from what they said. So is how they treated the call: helpful, plain, curt or hostile. You weight the two however you like, including ignoring ours.
No definitive answer, and whyEach comes back as what it was, never as a blank, and says why.
Who asked us to stopWhen somebody tells us not to call, we stop, and we tell you they said it. We'd suggest you don't contact them either. It stays your list and your decision, but you'd rather hear it from us than find out by spending the same goodwill twice.

The method has its own page.

It's written down for whoever needs to read it: your team, your counsel, your client. How it works

How to run recon, whether or not you hire us.

The hard part was never the asking. It's knowing what to find out, who can tell you, and whether a list is worth asking about at all. That thinking is written down and it's free.

Start with one list.

Tell us how many companies are on it and what you need to know about them. You'll see the price before you speak to anybody, and if it isn't a thing worth finding out we'll say so before you pay for anything.