Tell us how many matches you want a day. We'll keep the queue full.

A match is a company that gave a definitive answer to your question, and the answer is the one you were looking for: a hundred shops without a vending machine, for a client who places them. It isn't a company we called, because that would sell you effort, and how we get to the answer is our problem rather than a line on your invoice.

Everything else we find comes with them and isn't billed. A company that gave a definitive answer that doesn't fit your objective is a valid result, and so is one we got no definitive answer from: nobody picked up, a machine every time, a phone tree, a number we didn't call. They're worth knowing, so they come back with the matches at no charge, and they don't count toward what you're paying for.

Because you're buying a different thing. A list is priced on the cheap unit, the name, and a name is the part of this that was never scarce. You can have ten thousand of them for the price of a lunch and your reps will spend a month finding out which forty were worth a call.

This is priced on the unit that converts. It costs more each and there are far fewer of them, which is the trade: the ones you pay for are the ones somebody can work on Monday. Optimizing for the cheapest row is how a campaign ends up with a big list and nothing in the calendar.

The rate is the same at a hundred a day and at three hundred. The two hundredth row is as much work as the first, so there's no ladder to climb and nothing to negotiate.

What changes as you grow is the shape, not the rate. Separate books for each of your clients, a different question on each segment, and results released so your team opens a full queue each morning rather than twenty thousand rows on a Tuesday.

More than the number you want out, and how much more depends on your list and on how many of its companies fit your objective, rather than on us. We can't know either until we've worked some of it, so we run a slice first and measure it. The ratio in your agreement is the one we measured, not the one we guessed.

A standing operation starts with work that isn't rows: measuring your list on a slice so the ratio in your agreement is a real one, getting the question right before it runs against anything, and wiring the results into what you already run. The first weeks are where the question gets tuned against what comes back, and that's work we do with you rather than to you. That's the setup. It happens once, it's $1,500, and after it there's the monthly rate and nothing else.